with how their 'Personally Identifiable Information' (PII) is being used online.
PII, as described in US privacy law and information security, is information that
can be used on its own or with other information to identify, contact, or locate a
carefully to get a clear understanding of how we collect, use, protect or otherwise
handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter
your name, email address, mailing address, phone number, credit card information or
other details to help you with your experience.
When do we collect information?
We collect information from you when you
register on our site, place an order, subscribe to a newsletter, respond to a survey,
fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for
respond to a survey or marketing communication, surf the website, or use certain other site
features in the following ways:
- To personalize your experience and to allow us to deliver the type of content and
product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To administer a contest, promotion, survey or other site feature.
- To quickly process your transactions.
- To ask for ratings and reviews of services or products
- To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect your
Our website is scanned on a
basis for security holes and known vulnerabilities in order
to make your visit to our site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a
limited number of persons who have special access rights to such systems, and are required
keep the information confidential. In addition, all sensitive/credit information you supply
encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or
accesses their information to maintain the safety of your personal information. All
are processed through a gateway provider and are not stored or processed on our servers.
Do we use
Yes. Cookies are small files that a site or its service provider transfers to your
computer's hard drive through your Web browser (if you allow) that enables the site's or
service provider's systems to recognize your browser and capture and remember certain
shopping cart. They are also used to help us understand your preferences based on previous
or current site activity, which enables us to provide you with improved services. We also
that we can offer better site experiences and tools in the future.
- Help remember and process the items in the shopping cart.
- Understand and save user's preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions in order to offer
better site experiences and tools in the future. We may also use trusted third-party
services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can
choose to turn off all cookies. You do this through your browser settings. Since browser is
a little different, look at your browser's Help Menu to learn the correct way to modify your
If users disable cookies in their browser:
If you turn cookies off, some of the features that make your site experience more efficient
may not function properly
We do not sell, trade, or otherwise transfer to outside parties your
Personally Identifiable Information unless we provide users with advance notice. This does
include website hosting partners and other parties who assist us in operating our website,
conducting our business, or serving our users, so long as those parties agree to keep this
information confidential. We may also release information when it's release is appropriate
comply with the law, enforce our site policies, or protect ours or others' rights, property
However, non-personally identifiable visitor information may be provided to other parties
marketing, advertising, or other uses.
We do not include or offer third-party products or services on our website.
be summed up by Google's Advertising Principles. They are put in place to provide a positive
experience for users.
(https://support.google.com/ adwordspolicy/ answer/ 1316548?hl=en)
We use Google AdSense Advertising on our website.
cookie enables it to serve ads to our users based on previous visits to our site and other sites
on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration
We, along with third-party vendors such as Google use first-party cookies (such as the Google
Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party
identifiers together to compile data regarding user interactions with ad impressions and other
ad service functions as they relate to our website.
Users can set
preferences for how Google advertises to you using the Google Ad Settings page. Alternatively,
you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the
Google Analytics Opt Out Browser add on.
California Online Privacy
Users can set
CalOPPA is the first state law in the nation to require commercial websites and online services
or company in the United States (and conceivably the world) that operates websites collecting
Personally Identifiable Information from California consumers to post a conspicuous privacy
policy on its website stating exactly the information being collected and those individuals or
companies with whom it is being shared. - See more at: http://consumercal.org/
CalOPPA, we agree to the following:
it on our home page or as a minimum, on the first significant page after entering our website.
Can change your personal information:
- By emailing us
- By calling us
- By logging in to your account
- By chatting with us or by sending us a support ticket
How does our site handle Do Not Track signals?
We honor Do Not
Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT)
browser mechanism is in place.
Does our site allow
third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking.
Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years
old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal
Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which
spells out what operators of websites and online services must do to protect children's privacy
and safety online.
We do not specifically market to children under the age of 13 years old
The Fair Information Practices Principles form the backbone of privacy law in the United States
and the concepts they include have played a significant role in the development of data
protection laws around the globe. Understanding the Fair Information Practice Principles and how
they should be implemented is critical to comply with the various privacy laws that protect
In order to be in
line with Fair
Information Practices we will take the following responsive action, should a data breach
We will notify you via email: within 1 business day.
We will notify the users via in-site notification: within 1 business day.
We also agree to the Individual Redress Principle which requires that individuals have the right
to legally pursue enforceable rights against data collectors and processors who fail to adhere
to the law. This principle requires not only that individuals have enforceable rights against
data users, but also that individuals have recourse to courts or government agencies to
investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements
commercial messages, gives recipients the right to have emails stopped from being sent to
spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the
transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email
and we will promptly remove you from ALL correspondence.
1721 BATH AVE
Brooklyn, NY 11214
Last Edited on 2017-03-22